The 2014 Britain for Events campaign launches this week with a far reaching national print, broadcast and digital campaign that will represent the very best of the UK events industry. The national campaign will hit later this week and is being supported with a brand new motion graphic video that celebrates all things ‘Britain for Events’.
The dedicated body for the events industry is also pushing ahead with what is set to be another busy and energetic campaign year with a series of targeted events throughout 2014.
The current impact of the now £39.1 billion UK events industry has seen a growth of the sector in Britain of £3 billion since 2010 and represents the wealth of talent, passion, creativity and innovation which characterises Britain’s events industry today
With a presence at the International Festival for Business in July, the creation of a National Events Month in October and continued support for the All Party Parliamentary Group (APPG) events inquiry, the campaign is set for its strongest and most productive year yet.
“Once again Britain is hosting some of the biggest sporting and cultural events in 2014, from the Ryder Cup and Commonwealth Games in Scotland to Glastonbury. Supporting events, from local fairs and festivals to globally significant moments, we have lots to be proud of within the UK,” comments Alistair Turner, Britain for Events Campaign Director.
Continuing, Alistair added; “Simply put, we’re good at putting on events, we get it, and that is something that has been proven around the world. We’re happy to be leading the charge and saying just how good Britain’s Events are.”